Influence the Influencers

Agenda Setter is a new advertising platform from
Bully Pulpit Interactive that drives targeted messages to influencers and their networks from sunrise to sunset.

There's No Single Way to Reach Them

DC News Publications

Geo + IP targeting

Employment targeting

The Platform

8AM

THE INBOX

Contact us

MORNING READ

10AM

12PM

4PM

6PM

8PM

10PM

ON THE MOVE

ON THE HILL

ON THE ELEVATOR 

PRIMETIME

BROWSING

Agenda Setter builds on BPI’s “people, not places” strategy with a new proprietary data set designed to drive effective public affairs campaigns. This includes a map of over 7,000 distinct attributes across the DC elite audience, including White House Staff, Federal Agencies, Capitol Hill Staff, Political Party Committees, Media, Lobbyists, Think Tanks and Industry Groups.

Standard buying tactics can be wasteful and don't allow us to reach the people that matter to our issue with a meaningful frequency.

Based on an interaction layer between these audiences, Agenda Setter can find the right people to target and reach them wherever they are throughout the day.

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And by integrating BPI’s Vantage survey technology, we can track what this audience is thinking and how opinion is shifting – even for folks who won’t pick up the phone.